Mercedes-Benz SL, in terms of sales, has been dropping in present years. However, that did not stop the German automaker from as of late revealing the all-new, seventh-generation model.
Mercedes-Benz Heritage and Customer Loyalty
Only 1,300 examples are selling by Mercedes-Benz of the SL last year. It is roughly 10 times less than the numbers it routinely did sell in the early 2000s. Moreover, there are key factors such as the SL’s heritage. Plus its position as a convertible halo with the brand’s range. However, there is a loyal group of customers are all reasons why it does remain the Mercedes-Benz range.
The global head of the marketing and sales for Mercedes-AMG, Michael Knoller, has acknowledged that sales of the SL. It has dropped in part due to the increased demand for SUVs. Additionally, Knoller has said the carmaker’s big array of models has also, in fact, did cannibalize the sales.
“I think you do have to include, when you at the U.S. market, additionally to the main segment, moreover we have offered the S-class coupe and Cabriolet and the Mercedes-AMG GT roadster.”
There will be around 3,000 units this year with the sales of the Mercedes-Benz SL which have also been impacted by the arrival of the Lexus LC. In fact, this year, there is an increase of almost 35 percent over last year. Alexander Edwards, the president of automotive research and consulting firm, has said that Tesla has “bullied the others aside” and is now a brand that is seriously going to be considered by performance car buyers.
There is a reason why SL sticks around Knoller has said the car’s heritage and its loyal customers are the keys.
Actually, for use, it is important to have this SL in our product portfolio because, it is one of the icons since the 1950s, brand-wise,” he said. “The SL does reflect the lifestyle of the time period for every decade. Moreover, the SL customers are really the more loyal customers. Therefore, it is not only the market that keeps an icon alive. However, it is to meet customer expectations to our portfolio. In
“For us, it is important to have this SL in our product portfolio because, brand-wise, it’s one of the icons since the 1950s,” he said. “Every decade there is an SL that reflects the lifestyle of the time period. The SL customers are more loyal customers. So, it is not only marketing to keep an icon alive. But also to meet customer expectations to our portfolio. And the household income is quite high.”