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Producing clothing takes enormous resources. Just to make a single tee shirt requires approximately 2,700 liters of water – enough drinking water for one person for three years! Yet, when we get promotional shirts and hats with an organization’s or charity’s logo, how often do we really wear them?  It seems like promotional clothing can be an enormous waste. Apparel company Larkshead wants to change all that. The key to that change?  Velcro.

Velcro lets companies display their brand utilizing a patch that is removable. The patch allows the clothing itself to be reused, saving those precious natural resources. So, wearers can swap out the patch on their hoodie or baseball cap and promote different charities or businesses. A user could even promote several organizations at once. Alternatively, if the wearer doesn’t want to promote anything one day, the clothing looks great by itself.

Larkshead CEO and founder Tyler Magura says he does his best to maintain all aspects of design in Philly. A nearby company, Northeast Philly, makes all the patches. Larkshead also offers graphic design free of charge. Customers provide a loose idea of what the patch might look like, and Larkshead comes up with the logo.

Mural Arts Philadelphia is the first organization with which Larkshead is collaborating. Mural Arts Philadelphia’s Deana Frank says she’s excited about the idea of sustainable clothing that promotes an important cause. The profits from the baseball hat with the removable Mural Arts logo go back to Mural Arts.

That’s Larkshead’s mission: to help organizations provide great looking clothing while giving back, and at the same time, being friendly to the environment. Is it possible that hats and tee shirts can save the world? Larkshead believes that they are on a mission to do just that, starting with the Philadelphia community.